Choosing a target audience - 05/10/2022

Choosing a target audience 

Daisy Jackson / 05/10/2022

Considering I will be making cards and prints for my project (potentially), I would say my target audience would be anyone ranging above the age of 10. 

Despite the witty humour that will be present on the cards, the visuals will still be pleasing for a younger audience. When I was younger, despite not understanding what was being said on the card, I was drawn to the imagery. My style is quite flexible which will be useful for this as I can appeal to a range of individuals. The bright colours present will hopefully catch the attention of many.

Having the illustration attract a younger audience is great as the assisted text can appeal to an older audience. 

However, saying this, it is subject to change as I am still unsure on what my next steps will be. I will more than likely do an updated and more accurate target audience after my experiment process.

Comments

Post a Comment

Popular posts from this blog

Adobe Illustrator session - 28/10/2022

Image
Adobe illustrator session Daisy Jackson / 28/10/2022 In today's session, we learned more about Adobe Illustrator and how to communicate ideas through different techniques. I learned a lot about the software and how to use it - as well as focusing more on presentation and using the software in it's entirety. Here are the results of today's session:
Read more

Reflecting on the winter fair - 12/12/2022

Image
Reflecting on the winter fair Daisy Jackson / 12/12/2022 Reflecting upon the Winter fair, I would say it went better than expected. At the end of the day I did make sales which was nice as well as the interactions I had with customers/people. Everyone was extremely friendly and I did not feel nervous. I think the layout of my stall went really well and everything was nicely organised. I was really happy with how it all turned out. I think if I was to make improvements for next time or if I could go back in time and change things I would definitely reduce the amount of stock I made as I lost out on a lot of profit. I know this is not the point but it would be nice to break even or make more than I spent. However, the experience of it was really great and definitely insightful. I have never done anything like this before so it was really fun and interesting.  I think I did a great job promoting myself and my brand so I am happy with that. Overall, I think my approach to this module h...
Read more

Creating a series of designs - 28/10/2022

Image
Creating a series of designs Daisy Jackson / 28/10/2022 This week I set myself the ongoing task of creating designs and bringing my ideas to life.  I will more than likely spend next week (or half of next week) doing the same thing as I want the perfect designs to communicate Warhorse the story in my own way. Here are my designs: I really love this design as it communicates Warhorse in a unique way. It is a fun midpoint design where it references Warhorse but can also just be a general shirt for people to wear and enjoy. From my survey I noticed that a large amount of individuals were not familiar with the story or Warhorse at all, so creating a mid-way shirt would be great to generate sales but also reference Warhorse. The second image was a try out for a different design for the deck chair. I decided to go with the top one as this made the design less complicated and not too overcrowded. Perhaps a development point I could create for this design would be adding money floating aro...
Read more